| 2. | This paper focus on studying the encouragement mechanism to the salesperson in jw company , points out that the managers should clear about the demands of the salesperson before establishing the encouragement mechanism , and at the same time it gives six encouragement theories of different types , which are the “ maslow demand levels theory ” , “ herzberg dual - factors theory ” , “ expectations theory ” , “ equity theory ” , “ intensity theory ” and “ role theory ”
为适应市场的变化, jw公司的营销系统成为了急需调整的重点,对销售人员的激励政策中不适应当前形势的地方也需要进行相应的完善和改进。本文结合jw公司的实际情况,运用激励的相关理论,在分析的基础上,提出了jw公司主要激励政策的改进方案。 |
